Media & Telecom

Challenge:

Understanding customer sentiments and engaging customers by providing personalized & tailored content is the key aspect of the highly competitive media provider space.

Solution:

DataLens team has worked on specific use cases where customer feedback is continuously collected and analyzed for a range of expressions; all the comments, post, likes and dislikes, views, subscription, etc. present a vast ground for extracting the insights. Algorithms process the data, filter, classify and group the coincidences, obtain the most valuable pieces and draw conclusions enabling our clients to know their customers better

Results:

Continuously understanding users, pointing them (recommendation) to relevant tailored content has been hugely successful in customer engagement and retention, especially important in the era of competitive content providers and plethora of customer choices.